Search Engine Optimization
Search engines generate nearly 90% of all Internet traffic and are responsible for 55% of all e-commerce transactions. The essential objective of each Search Engine is to provide the most relevant results to its users. Today, it is essential for all online businesses to make SEO an integral part of their online business strategy. JSC helps you define, evolve and implement a powerful SEO strategy to leverage your online business potential. The SEO Team at JSC works to make your site more search engine friendly rank higher.
SEO Methodology
Our SEO program is a powerful and thoroughly researched solution. All of our Search Engine Optimization projects are handled by experts and follow a systematic process to analyze and deep-optimize websites using proven techniques:
1. Initial Analysis: The initial site analysis is designed to research the site’s current indexing in search engines, uncover problem areas & challenges and evaluate its current traffic trends.
2. Keyword Research: Keyword research is the most important aspect of any SEO campaign. The objective is not just to research high-traffic keywords but to identify keywords, which have high relevance to the site, have high potential for conversion, have high potential to rank, and have lower competition so the SEO campaign produces optimum performance for each dollar spent.
3. Site Optimization: Keywords are grouped based on LSI (Latent Semantic Indexing) assessment and page themes. On-page optimization includes Title & Meta tags optimization, image optimization, anchor text and title attributes optimization and on-page text markups for best performance. Other aspects like error pages and sitemaps are handled for easy indexing and higher rankings.
4. Site Submission: Site is submitted to top search engines, Alexa, industry directories and industry yellow pages. Site announcements and press releases are conducted when applicable.
Throughout each step, the SEO team interacts with the client and valuable inputs and feedback are taken and incorporated, wherever possible.