For many years now I have been watching Internet video grow and mature. Bandwidth is no longer a problem and consumers ability to play video inside the browser is now widespread. For some reason I have always used the example with clients of a John Deere tractor site showing just the mover in video and that's it. Well, we are starting to see the first steps taken to integrate video into websites. Recently CNN has launched a new site focusing on Video ( http://www.cnn.com ). I am very happy with this overall layout and design using 16X9 resolution video and leading with editors choice videos below the main content area. I believe this is a great example of what's to come from an online consumption point of view. Consumption and Time on Site should skyrocket for CNN with this new design.
I'm going to continue to encourage our partners and clients to embrace video and increase consumption across the board. In the next few months I will be releasing different layouts for video landing pages along with come top converting tips and tricks.
Stay tuned...
Jeff.