Jeff Smith Consulting

Bamboo Cricket is a product that allows companies to track how many emails they send out are going to people who have left the company and or are no longer valid. What I find most interesting about this product is that marketers are looking at this from a service for retention as opposed to syncing [...]

Microsoft continues to try and catch up on both it’s volume and the tools needed to run campaigns. The new community should provide a leap forward for users and affiliates. I look forward to the community and growth for all the affiliates.
We’re pleased to announce the launch of our new adCenter Community site - www.adcentercommunity.com. [...]

For the past few months I have been studying the conversion effects between straight display ads and tuned content. The idea stems from working with clients who have both banner ads on the Internet and content distributed as well. This issue is whether or not a potential customer who reads the content is more qualified [...]