Jeff Smith Consulting

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

There are three major ways in which you can create your landing page conversion rate. All landing pages created by professionals usually include these three elements at a few others.

The first way in which you can increase your conversion rate is through personalization. This is usually done in two ways: the first way is by providing a photo of yourself. The second way is by adding your signature to the bottom of your landing page. This radically increases visitors' trust. Most people who resist buying products online do so because they're weary of getting scammed by a faceless liar, who wont be around when they need help or when they need to return the product. By adding your picture and signature, you can gain visitors' trust.

Another way in which you can increase your landing page conversion rate is by using black text or a white layout. Regardless of what anyone tells you, this is one of the easiest ways in which to make your page look professional, rather than pathetic or desperate.

The third way in which you can gain trust is by offering something for free. This is generally what you will do if you're using a squeeze page to generate leads: you'll offer a free report or five-day course – and then use that to generate leads, which you will later upsell or generate revenue from via affiliate sales. Why is this technique so effective? Quite simply because it allows them to judge your work and ideas before they actually have to pay for them. Additionally, it builds trust.

In addition to these three general ways in which to increase your conversion rate, you should always guarantee a product. If you sell through Click Bank, you actually wont have a choice. But if you're using Paypal or some other check out program, you will want to make sure you clearly state that customers can return your product for any reason within a given period of time after the purchase.

Follow all of these steps and you will significantly increase your landing page conversion rate.

For years clients have been asking Jeff to release his secrets in a book or manual. Well, this spring the wait is over. Jeff has completed his first book "Cracking the Google Code". A complete look at the art and science behind ranking your website in Google. Here's a sneak peak of the new cover. See you at the book signing...

Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages – but usually do not put them together in the same way the owner of the successful landing page did.

One major problem is copy. And that's fine. Not everyone is going to be an excellent writer – nevermind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses – and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a salespage miss either one or both of those elements.

For instance, they might concentrate so much on building hype that they don't actually explain what solution they are providing – and for whom they are providing it. If I don't have a specific problem that your product solves, why would I buy it? I wouldn't.

Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.

In addition to these two problems, some salespages lack coherency and direction. The copy looks amateurish and it doesn't slowly grind forward, breaking down the visitor's resistance to the sale – and compelling him or her to buy more and more at each sales point.

Additionally, if there aren't multiple calls to action – another form of psychological trigger – then a potential visitor might never feel compelled enough to pull out his or her credit card on the spot and make the purchase.

From Google:
"Today, we're announcing a new campaign-level option that allows you to extend the reach of your text and image ads to show your AdWords ads on the T-Mobile G1, the iPhone, and other mobile devices that have full (HTML) Internet browsers. This new option will now allow you to display your ads specifically on these devices, create exclusive campaigns for them, and get separate performance reporting. We hope this option will help you more effectively reach your audience with the right message at the right time."

If you're a smart affiliate marketer you would already have campaigns launched into this new space - new platforms are always a great place to get good traffic for cheap.

But if you haven't, you can still get in early now since this just launched today.

The overwhelming answer is yes!. Here is a quick video from a great product from Healthy Directions.

Podcasting is easy to get involved in for anyone who
wants to create a podcast. The first thing necessary is
access to a web server. The user needs to be able to
upload files to the server itself, so podcasting can't be
done from a simple blogging or journal site. It's
probably best to register a domain and find a host for
the site. Once the site has been set up and the user has
access to the host server, a small program called
dircaster.php should be customized for your site, and
can be used to automatically generate the RSS feed that
the subscribers will download. The mp3 files should be
uploaded to the proper directory after all the
information about the file has been attached. After they
are in the directory, the address of dircaster.php, as long
as it is in the same directory as the mp3 files, will
generate an RSS file that will tell your subscribers
where to download the latest podcasts from. To update
and and a new episode, create and upload the new mp3
file to the same directory. When dircaster.php is
accessed, it will recognize the new file and relay the
information on to your visitors.

With these steps, it is easy for anyone to create a
podcast with a small expenditure of time and effort. The
site is easy to set up; domains and hosting are now
cheap enough almost anyone to have a small site, and
the programs necessary are all easy to find and use.

What is "Pay-Per Click"?  "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click". Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world. The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services. "Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us. "Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors. So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.

Overture or now known as Yahoo because of Yahoo's takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.

To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company's ad in their sites that can be shown when certain keywords are inputted.

Yahoo offers a chance for any company to increase their traffic by using their services. With more people being aware of your site, there would be more traffic and visitors to your site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high traffic volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of website visitors is every company's goal. Many methods are devised and utilized to ensure that there would be more people to boost the sales and to be aware of the existence of such a product or service. Website visitors are potentially the life blood of your internet based business.

Yahoo/Overture utilizes the same principle as Google's Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you will see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

For example, Lets say you run a car parts retail/wholesale site. You choose keywords that can prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you have designated that as one of your keywords. You donít need to fully optimize your site with Search Engine Optimization methods and techniques.

While some labor so hard to make their site one of the high ranking sites per keyword search, you get the chance to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and website visitors to your site a lot faster.

You will have to pony up some cash when using this service though. There are different ways Yahoo/Overture will charge you. It may be in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others offer many other services like having your ad show up not only in the search engine pages but also with some third party sites.

Third party sites support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your site or product. With more website visitors you increase the sales of your site which makes your investment with your ads a wise one.

With so many competitions in the internet based businesses, it is necessary to take a huge leap forward from the pack by advertising. Yahoo/Overture will be a great place to start. Many have utilized their services and have reaped the rewards of this decision. It's a marketing strategy that will increase your website visitors as well as increase your sales resulting to profit.

It takes money to make money, while there are some methods that are basically low cost or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don't be counted with them.

Our lives have become much more stressful in the last 30 years. As a result, the need for managing stress has arisen. Stress is defined to be the body's reaction to any changes in our life. Stress is, in a way, a signal which prepares us or getting prepared for eventuality. Thus, some amount of stress is essential for a healthy and lively life.  However, the problem arises when  stress increases beyond  limit and you are under stress for a very long time. Facing stress for a prolonged time can give rise to serious types of illnesses which can be both mental as well as physical.

In extreme cases you can take professional help for managing stress. However, in mild cases some simple things can help you help you manage your stress. Laughter, positive imagery, deep breathing and muscle relaxation are some them.

Laughter is the best tool which definitely helps when it comes to managing stress. Spend much of your time with cheering around with people. Even if there are not much people around, books and videocassettes also are enough to make a person laugh and feel happy. Try taking everything lightly and cheerfully. You are not going to attain anything by worrying too much.

Thinking something positively and forgetting negative or unwanted things can keep you away from stress. Visualize that you are having the things which you like or you have always wanted in your life. The positive mental image that you will visualize will definitely bring changes in your mental state and emotions.

Deep breathing also is one of the practically effective techniques of reducing stress. Concentrate on your breathing a number times during a day. You can do this anywhere and anytime during a day. The deep breath should be right from the pit of your stomach, and inhalation should only be through the nose. Feel of energy coming in your which is revitalizing your body. Breathing out should be through the mouth, and it should be quiet, relaxing, sounding like, “whooossshhh”.

Progressive muscle relaxation is a technique which was developed by an American physiologist Edmund Jacobson. It is based on the principle that body responds to anxiety-provoking situations and thoughts with muscle tension.  Muscular relaxation reduces such mental and bodily tension. The procedure for managing stress through muscular relaxation is a four step procedure which you can do at your home and without anybody's help.

These are only four of the several useful techniques for managing stress. However,  if such techniques do not help you, you can also take professional help i.e. from a reliable physiologist. He will first of all diagnose your case and study the conditions which have given rise to stress.

It is quite possible to measure stress and stress is actually measured in the Holmes and Rahe Stress Scale. Even devices that measure blood pressure as well as galvanic skin response are useful for this purpose.

Then depending upon your case he can use any of the techniques available for managing stress. Some of them are  Autogenic Training, Cognitive Therapy, conflict resolution, exercise, meditation, deep breathing, relaxation techniques (fractional relaxation, progressive relaxation, stress balls) natural medicine, clinically validated alternative treatments, time management and music therapy.  Also there are some medications available for relieving a person from severe stress.